As part of their NPDES permit requirement, the Gainesville Clean Water Partnership’s (GCWP) mission is to reduce stormwater pollution and promote watershed protection behaviors. Since 2017, Uppercase has provided full scale marketing services to the GCWP including multiple broadcast-ready commercials, full social media management, educational signage at public parks, a website (GainesvilleCreeks.org), public opinion surveys, brochures, displays and more. Go Explore!